Why Southwest Florida is the Place to Be Southwest Florida covers 5 counties (Lee, Collier, Charlotte, Glades, and Hendry) and is home to 1.3 million people. Population has increased by about 16% over the last 10 years and this growth is expected to continue. With this population growth, new businesses are booming in the area and we have a strong job market. Job growth up to 6% since last year and unemployment is only at 2.2%. The real estate market continues to be strong. During 2022 according to Zillow, home values have increased by 47% in Lee County and 51% in Collier County. If you are an investor looking to purchase a rental property, rent is up as much as 34% in Lee County with the average monthly rent for a 3 bedroom home at $2600. Average rent in Collier county is at $3275 per month. Construction of new homes is also booming to keep up with the demand to live in this area. WIth our gorgeous beaches, golf courses, and amazing warm weather, who wouldn’t want to be here? Call me today for any of your real estate needs!