Daily Schedule Of A Strong Listing Agent

• Head to office at 7:30am
• Prepare for the day 8 – 9 am
• Calls 9am-12pm
• Prepare CMA’s between 1-3pm
• Appointments 3pm – 6pm

 

Keys To Success

 

Consistent lead source

• $30 Per day in Ad-words
• $5 Per day in past client list on facebook

Invest in people to enhance your business

 

Monthly Expenses

• Digital Marketing
• Paper Marketing
• Dinners/Coffee/Drinks

 

Other referral sources

• Mortgage Broker
• Insurance Agent
• Title agent
• Property managers
• Sphere of Influence

 

Social Media / Internet / Referrals

• Touch everyone quarterly

 

Send out Cards

 

• Birthday / Home Anniversary / Holidays

 

Give away Valuable Gifts

 

Make people think of you are the go to person for real estate

 

Get Known as the EXPERT in your area

 

• 25% Seller referrals
• Home Evaulation tool

 

Follow up being timely

CRM SYSTEM

 

Re-invest into your business, do not treat it like a job! Find people that balance you out, be the best at what you do best and hire for the rest. Know what you are good at, be self-aware

 

1. Plan CMA @ 1-3pm
2. Roleplay + Practice Time
3. Presentation time 30-45 mins
4. Prospecting

6 Places To Visit Everyday

 

1. Linkedin – Send emails / Like and comment
2. Twitter – Higher end clientele (retweet/tweet)
3. Facebook Groups – Contact admins “What can I do to make your group better”
4. Blogs – Leave a comment to a website
5. Youtube – VLOG
6. Prospect on the phone

 

• Slide Prospect – doing videos and email blast
• Team up w/ property management firm to send business and keep it
• Use residential directory guides to input lists of people on your database

 

ALL CLIENTS PUT INTO CRM WITH FIRST NAME / LAST NAME / PHONE / EMAIL / FULL ADDRESS WITH ZIP CODE

 

REALTOR.COM = TURBO LISTINGS

 

AREAS TO TARGET

BUYING / SELLING A BOAT

DEATH

KIDS MOVE OUT

HAVING KIDS

DIVORCE

JOB CHANGE

 

HANDWRITTEN LETTERS TO THESE PEOPLE

 

LEAD GENERATION / PROSPECTING

1. Talk to people to build a business
2. High chance of rejection = high level of success

• Low chance of rejection = low level of success

1. Don’t take no for an answer

 

1. Am I pre-qualifying the seller prior to the appointment?
2. Pre-listing package on every listing appointment
3. Am I arriving 15 mins earlier to familiarize myself with the area
4. When I get inside do you look at the property and seller stature?
5. Do I ask these 3 questions?
   1. Do you have to sell?
   2. Price to sell or keep it on the market?
   3. Would you like me to handle the marketing and negotiation of your property?
6. Are you using the listing script?
7. How strong are you pricing your listing?
8. Closing tool + Plan of action
9. Have you asked for referrals at closing?

 

THINGS TO DO TO BE SUCCESSFUL

 

• Talk to past clients every quarter
• Talk to people with databases every 60 days
• Call old expired / new expired listings
• Call/text/email expired listings atleast 12 times
• Promote listings on FB/PPC
• Assume the client wants to set an appointment.

 

Email blast to data base 1x a month

 

Send market report monthly to community leads and database. Include Statistics in market report.

 

Set up everyone on a search to see your name.

 

 

Train People to give me the referral

(They will get VIP TREATMENT)

 

Ask for referrals right as you sign the listing agreement

 

SLYBROADTCAST – Send VM to someones phone

 

Video CMA