Free download · 2026–2027 edition

The KBRE Home Seller's Guide

A 16-page guide to selling in Lee & Collier County: our full marketing plan, pricing, preparing your home, Florida disclosures, offers, closing costs and what to expect from listing day to closing day.

What’s inside

Everything to know before you list

  • Our marketing plan: photography, video, drone, 3D tours, MLS and portal exposure, digital ads and direct outreach to buyers and agents
  • What to expect: your selling timeline from consultation to closing day
  • Pricing it right: how we arrive at a list price and why overpricing costs you
  • Preparing your home: what’s worth fixing, pre-listing inspections and showing-ready tips
  • Showings & communication: what happens each week you’re on the market
  • Florida disclosures: the seller and flood disclosures, condo documents and selling as is
  • Offers & negotiation: comparing offers beyond the price
  • Your costs & net proceeds: Florida seller closing costs and a net worksheet
  • Other ways to sell: private exclusives, investor offers, probate, short sales and more
  • Printable checklists for listing, showings and moving out

Prefer to talk it through? Call (239) 299-7921 or request a free home valuation.

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